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Nearly lost in the buzz of noise
Posted by Chris
on
Monday, March 23, 2009
I started this blog about a fortnight ago, and was determined to post to it every day. Why? Because the blog experts and website SEO gurus all said I should. If I don't make a post every single day, my blog will wither and die and no-one will ever find it. Ever.
And for a while, I went along with it. I started reading other technology-based blogs and noticed that their authors posted every day too. Then I noticed that for every post on most of these blogs, there were only actually one or two articles a week that were of interest. The rest of the time, there were just posts, linking to someone else's blog - someone else's work. And then I started thinking "perhaps I've picked the wrong blog to follow here, perhaps I should stick with this one (where all the content is coming from anyway)".
Tonight I very nearly fell into the same trap.
I know that I have to post every single day otherwise "master-blogger" alter-ego will turn back into Clark Kent and all the work I've put in to my blog to date would be worth less than a quarter share in HBOS. So I thought I'd just put a load of links to stuff I've been reading about and be done with it. After all, who would ever know? Everyone is doing it anyway.
And then it dawned on me that this is exactly what everyone IS doing.
Not just online diary-junkies, but bona-fida journalists and news reporters. Commentators on Match of the Day, weathermen and news anchors. It's on the telly, on the radio and all over the newspapers: people looking to fill column inches and dead air. It doesn't matter what the message it - just keep making a noise to fill the void. So for that, dear reader, I am truly sorry.
I promise that future posts will actually be - if not interesting to all - relevant. No more filling the gaps with noise. No more twittering when there's nothing much to say. And no more posts like this one. So hopefully you won't get fed up and move onto another blog, but stick with this and find the odd nugget of information or topic of interest.
And for a while, I went along with it. I started reading other technology-based blogs and noticed that their authors posted every day too. Then I noticed that for every post on most of these blogs, there were only actually one or two articles a week that were of interest. The rest of the time, there were just posts, linking to someone else's blog - someone else's work. And then I started thinking "perhaps I've picked the wrong blog to follow here, perhaps I should stick with this one (where all the content is coming from anyway)".
Tonight I very nearly fell into the same trap.
I know that I have to post every single day otherwise "master-blogger" alter-ego will turn back into Clark Kent and all the work I've put in to my blog to date would be worth less than a quarter share in HBOS. So I thought I'd just put a load of links to stuff I've been reading about and be done with it. After all, who would ever know? Everyone is doing it anyway.
And then it dawned on me that this is exactly what everyone IS doing.
Not just online diary-junkies, but bona-fida journalists and news reporters. Commentators on Match of the Day, weathermen and news anchors. It's on the telly, on the radio and all over the newspapers: people looking to fill column inches and dead air. It doesn't matter what the message it - just keep making a noise to fill the void. So for that, dear reader, I am truly sorry.
I promise that future posts will actually be - if not interesting to all - relevant. No more filling the gaps with noise. No more twittering when there's nothing much to say. And no more posts like this one. So hopefully you won't get fed up and move onto another blog, but stick with this and find the odd nugget of information or topic of interest.
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